#SocialMedia101: Your @InfluenceRx_

A prescription for healthcare professionals to develop their online influence

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This interactive webinar provides healthcare professionals an introduction to using social media to disseminate their expertise in scholarship, clinical practice, and science. We will share strategies to increase the visibility and reputation at an individual and organizational level as well as connect with colleagues, journalists, students and alumni. We provide specific tips on maximizing your professional impact using Twitter and begin to think strategically for how to develop your social media skills.

Speakers:

  • Melissa Batchelor, Ph.D., RN, FNP, FAAN
    Melissa Batchelor (@MelissaBPhD) is an Associate Professor at George Washington University School of Nursing and Director of the Center for Aging, Health and Humanities. She is a Fellow in the American Academy of Nursing and served the United States Senate Special Committee on Aging as a Health and Aging Policy Fellow. Dr. Batchelor is a nationally recognized innovator in using digital technology and social media. A family caregiving video series she co-developed with the AARP’s Home Alone Alliance was a selected as a finalist for the 2020 Sharecare Awards. She has been invited to share her journey with social media through presentations for the National Academy of Medicine, Science, and Engineering; the American Academy of Nursing; among others. She was selected for the American Association of Colleges of Nursing’s 2019 Digital Innovation Bootcamp and completed requirements for to be an Apple Teacher. Her website MelissaBPhD.com houses her handfeeding demonstration videos and a television series produced by Fairfax County Public Access Television. In 2020 she started a weekly podcast called This is Getting Old: Moving Towards an Age-Friendly World

  • Becca Darmoc, MS
    Becca Darmoc (@BecDarmoc) is the chief marketing officer for a consulting firm and former director of marketing at Rush University System for Health, an academic medical system in Chicago. As a brand strategist, she actively coaches faculty, clinicians and researchers on personal branding and public communications. With a master’s degree in Integrated Marketing Communications from Northwestern University, she specializes in content marketing, persuasive messaging, and social influence. She is a member of the Forbes Communications Council and has specialty certificates in social media marketing, content marketing strategy, and leveraging neuroscience for business impact. Her work has been recognized by international content marketing associations with the Silver Pearl Award for Best Healthcare/Pharmaceutical Content 2017 and first place for Best University Publication 2018.

  • Mona Shattell, Ph.D., RN, FAAN
    Mona Shattell (@MonaShattell) is a Robb Distinguished Scholar, and Professor in the Johns Hopkins School of Nursing in Baltimore. She is the Editor of the Journal of Psychosocial Nursing and Mental Health Services, and the author of more than 130 journal articles and book chapters. Her published work focuses on patient-provider relationships, various environments of care, and underserved and vulnerable populations such as long-haul truckers. Dr. Shattell is a Fellow of the Institute of Medicine Chicago, and the American Academy of Nursing. She is an active social media user, content developer, and public thought leader. She has published op-eds in the New York Times, The Atlantic, Health Affairs Blog, and others. She was named one of the “top 25 most influential nurses to follow on Twitter” and is #4 on the list of 100 Twitter Feeds Every Nurse Should Follow.